Women in the US are embracing their natural beauty—flaws and all. According to new research from Mintel, “going natural” is resonating with women as three in five (59 percent) say that they prefer the “natural look” including 54 percent of Millennial beauty consumers. Brands like Dove are leading the way in marketing, as reported in Happi. “Women of all ages are embracing their natural beauty, especially among America’s Millennial generation who are using color cosmeti...